Time is Money, Apparently

I knew watches were becoming more popular, but I didn't know people were willing to camp out all night in front of retailers just to buy a watch.  I've been seeing videos pop up in my 'recommended' tab on Youtube all morning showing folks in tents, lining up to buy the new Omega/Swatch Moonwatch.  Massive crowds of people... to buy a watch?

Even more amazing, those videos already have tens of thousands of views!  Insane.  To be honest, I'm not a Swatch fan... but I do like the history of Omega.  If someone gave me one, I'd be "over the moon," but I definitely wouldn't line up outside a watch store in the middle of the night to get one.